Find and engage prospects with a reason to buy right now.
I help vertical SaaS outbound teams be more effective, more efficient, and ultimately book more meetings.
The Problem
Your outbound isn't broken because of messaging. It's broken because of targeting.
Your ICP describes thousands of companies but doesn't tell you who needs you right now. You've layered on personalization, tested new sequences, maybe even tried an AI SDR. Nothing moved the needle.
Because no amount of great messaging makes an irrelevant message relevant. And every competitor is pulling the same lists from the same tools. Same data in, same results out.
A Different Approach
What if you could see who actually needs you?
There's public data that reveals which companies are under pressure right now. Data your competitors aren't using.
Traditional Targeting
Firmographics + intent data tools
- ✕Filter by characteristics like industry, headcount, revenue, technographics
- ✕Pull from ZoomInfo, Apollo, Sales Nav, Bombora
- ✕Layer on intent signals and hope for the best
- ✕Shows you who to contact, but not why or why now
Pain-Based Targeting
Government & public data sources
- ✓Target based on verified pain signals
- ✓Source from any public data: government filings, violations, permits, and more
- ✓Data your competitors don't know exists
- ✓Shows you why they need you and why right now
See the difference
GCs with 200+ employees using Procore, showing 'construction safety software' intent on 6sense, HQ in Texas.
GCs with 3+ OSHA citations in the last 6 months who just filed 4 new building permits this quarter.
Health systems with 500+ beds, VP of Clinical Ops hired in last 90 days, spiking on 'clinical workflow' topics in 6sense.
Health systems whose CMS star rating just dropped below 3, with readmission penalties up 20% and two open compliance officer roles.
Private colleges with 5,000+ students, growing endowment, VP of Student Success recently hired.
Colleges with accreditation on probation, enrollment down 12% YoY, and 3 program reviews due in the next 6 months.
The Messaging
Generic outreach vs. pain-based outreach.
Toggle between a typical cold email and one built on real pain signals.
From: sarah@vendorx.com
Subject: Quick question about safety training
Hi Mike, Congrats on the recent growth at Apex Construction. Looks like things are really taking off! I'm reaching out because we help construction companies like yours streamline their safety training and compliance tracking. We've worked with companies like Turner and Skanska to reduce incident rates by 30%. Our platform automates OSHA compliance, tracks certifications, and makes reporting effortless. Would you be open to a quick 15-minute call this week to see if it's a fit? Best, Sarah
The first email could go to any construction company. The second delivers value before they ever respond. That's the difference.
How It Works
Speed matters. We move fast.
You're in market within weeks, not months.
01
Weeks 1-2
Map & Discover
Map your segments, identify unique data sources, and define the pain signals that indicate a company needs your product right now.
02
Weeks 2-3
Build & Launch
Build target lists based on verified pain, develop messaging frameworks, and launch the first campaign. You execute the outreach.
03
Weeks 4-8
Iterate & Refine
Multiple shots at the target. We refine targeting and messaging based on real responses, then document the complete playbook your team owns.
You execute the outreach. I provide the intelligence and systems.
Results
From a meeting booked rate below 1% to 5%.
CRM for HR consultants5%
Meeting booked rate
from cold outbound
14%
Response rate
vs typical <2%
“The result is a repeatable outreach strategy that we all use daily. For the first time, my team is fully aligned and consistent in how we connect with new prospects.”
Also worked with
ShopmonkeyWhat You Get
An outbound system, not just a list.
You're buying a methodology and a capability, not a one-time deliverable.
- ✓Custom pain-signal targeting methodology mapped to your vertical
- ✓Unique public data sources your competitors don't use
- ✓Validated prospect lists built on verified pain signals
- ✓Messaging frameworks built around real pain signals
- ✓Campaign playbooks iterated and refined based on real market responses
- ✓A repeatable system your team owns and runs independently
After the engagement, the targeting methodology is yours. Your team runs it independently.
Investment
Transparent pricing.
$10,000
USD / month
One segment, validated.
Includes
- ✓Campaign playbook: targeting + messaging for one pain-based segment
- ✓Custom pain-signal targeting methodology
- ✓Prospect list including phone numbers and emails
- ✓Messaging sequence across LinkedIn, email, and cold call
- ✓In-market by end of month one, iterating with your team in month two
- ✓Targeting system your team owns permanently
$19,000
USD / month
Full system build.
Everything in the $10k tier, plus
- ✓Multiple campaign playbooks across segments and verticals
- ✓Ad copy and targeting included (e.g. LinkedIn Ads)
- ✓Claude Code onboarding and ongoing support for your team
- ✓Extended iteration and refinement across campaigns
- ✓A battle-tested system across multiple markets by engagement end
Want to automate it?
Once validated, automate the engine.
I can build an automated system that runs the entire targeting, messaging, and outreach engine without manual work. Scoped separately based on complexity.
$5K
Small
$15K
Medium
$40K+
Large